Why advertising-related use cases work best with residential proxies: Residential Proxies are often regarded as one of the networks that are well suited for advertising purposes. The explanation for this is that residential proxy networks are composed of millions of different devices that are owned by genuine people all over the globe (referred to as peers).
These peers make it possible for advertising agencies and marketing departments to observe advertising campaigns from the point of view of genuine users. They are able to see the advertisement in the same manner that a local user in Buenos Aires would if, for example, a Spanish language campaign were to be launched in South America. The manager of the campaign has the ability to check and make sure that both the language and the visuals are accurate and have not been changed in any manner.
Verification of advertisements covers not just how the advertisements seem but also how they function. It is used for the purpose of testing the responsiveness of advertisements across a variety of platforms, particularly operating systems (OS) (such as cellphones, and IOS, respectively).
In addition to this, it is used to ascertain whether or not the appropriate URL (Uniform Resource Locator) and UTM (Urchin Tracking Module parameter) are being applied. These are important for ensuring that malicious third parties do not divert company-paid traffic to “web domain squatters,” which is a web page that looks like your brand’s site but is actually a copy that defrauds users out of their personal information and/or financial details. They are also important for tracking the success of a campaign.
Companies now have the option to submit a practically endless number of concurrent queries thanks to residential IP networks. As a result of this feature, campaigns that are being launched in several GE-Os may be monitored concurrently.
Residential proxies are used in the advertising business in creative ways.
Intelligence in Advertising: This firm examines websites in search of integrated advertisements that are associated with the websites and/or services of its clients. They make use of residential proxies in order to discover websites that engage in illegal activities such as ‘click fraud’ so that they may shut them down. This is done, in large part, by unscrupulous ad space suppliers in an effort to cut down on the money they spend on PPC (Pay Per Click) traffic creation.
Domestic proxy networks are used in particular during the process of accessing target websites in order to monitor the behavior of the domain in connection to the advertisements served to customers. For instance, websites that automatically lead their viewers to the endpoint of an advertisement without requiring the user to click on the ad.
As a result, it produces what is known as a “fraudulent traffic footprint.”
This firm offers advertising services that focus on tracking and monitoring advertisements, analyzing the efficiency and impact of a specific campaign, and extracting brand- and consumer-related data from interactions with digital marketing. They are able to achieve all of the aforementioned aims by deploying a Residential proxy in order to monitor and validate ad campaigns from a variety of allocations, kinds of user devices, and IP addresses. This allows them to fulfill all of the aforementioned goals.
This is a digital media platform that helps enable meetings between relevant industry social media influences and companies or marketers looking to promote their products or services. They do this in order to harvest data from social media and LinkedIn sites and postings, and they utilize residential IP addresses. They are able to construct an advertising feedback loop with the aid of the information they gather. Because of this, they are now in a position to more correctly estimate and offer meaningful ROACH (Return on Advertising Spend) changes for each specific campaign. They use their own crawlers to gather data, which are augmented by and operate off of an external residential network as a base to work off of.
Conclusion: Verifying Geo-specific ads and links, protecting brands, and combating deceptive activities like ‘click fraud’ are now fundamental responsibilities for every marketing team. Using a Residential Proxy network, which directs maximum concurrent traffic via actual user devices, is one of the most time and resource-saving methods to carry out these operations on a consistent basis.